Watch Gamebore on YouTube with EJM Sporting

We are pleased to announce our sponsorship of the rapidly growing EJM Sporting YouTube channel, one of the UK's leading destinations for shotgun shooting, clay shooting and game shooting content.

2026 marks the third anniversary of EJM Sporting, and in just three years the channel has amassed more than 35 million views, firmly establishing itself amongst the UK's most popular shooting sports channels. Hosted by Edward Martin, the channel provides engaging and informative content covering every aspect of shotgun sports, from clay target shooting and game shooting to gun and cartridge reviews, competition coverage, equipment testing and discussions surrounding the future of shooting sports in the UK.

Alongside its strong UK audience, EJM Sporting has developed a growing international following across Europe, the US and Australia, with plans underway to bring viewers exciting overseas shooting content in the future.

The channel offers something for every shooting enthusiast, with regular features including game shooting days, pigeon shooting, clay target competitions, shotgun reviews, cartridge testing and practical shooting advice. As part of the new partnership, Edward will be showcasing the complete Gamebore range of shotgun ammunition across a wide variety of shooting disciplines, demonstrating cartridges designed for different applications, environments and budgets.

Viewers can also follow Edward's popular "Zero to Hero" series, where he is mentored by renowned shooting coach Sean Bramley on his journey into competitive clay shooting. The series documents Edward's progress as he develops his skills, explores different training methods and aims to become a serious contender on the UK clay shooting circuit, while using some of the best shooting equipment available.

A key area of future content will focus on the upcoming April 2029 lead ammunition ban. Working closely with Gamebore's technical experts, Edward will provide viewers with factual, up-to-date information about steel shot and other lead-free alternatives. The series will address many of the questions shooters have regarding performance, barrel protection, CIP regulations, safety considerations, product developments and the future of shotgun ammunition. Importantly, it will help separate fact from fiction by tackling common myths and misinformation surrounding the transition away from lead ammunition.

We are pleased to support Edward and the continued growth of EJM Sporting as it reaches new audiences around the world. We look forward to following his journey, sharing expert knowledge with the shooting community and showcasing how Gamebore cartridges perform across every shooting discipline.

If you haven't already discovered EJM Sporting, we encourage you to visit the channel, watch the latest films, and don't forget to like and subscribe here.